How to Restore Fluffiness to a GUND Bear After Washing
By GUND: Official Home of Huggable Teddy Bears & Stuffed Toys Since 1898 | Published: 2026-07-23
Category: Tips & Care
Learn expert tips to restore fluffiness to your GUND bear after washing. Step-by-step guide to fluff up plush toys, including hand-fluffing, drying techniques, and gentle brushing.
After a good wash, your beloved GUND bear may come out looking a little flat, matted, or sad. The soft, huggable texture that made it your favorite companion can temporarily vanish. But don't worry—restoring that cloud-like fluffiness is not only possible, it's easy with the right techniques. Whether you've just cleaned a classic teddy like the GUND Forever Friends Promise: Toothpick Bear or a modern favorite like the Ripple Toothpick Bear, 15 in, these care methods will bring back the plush perfection.

In this guide, we'll walk you through safe, effective ways to fluff up your GUND plush after washing. You'll learn how to gently separate compressed fibers, use low heat drying, and apply simple brushing tricks to revive the softness. Plus, we'll share tips to avoid common mistakes that can damage the fabric or stuffing. By the end, your bear will feel as good as new—ready for cuddles and display.
Why GUND Bears Lose Fluffiness After Washing
GUND bears are crafted with high-quality synthetic plush fibers and premium polyester stuffing. When you wash them, water and detergent can cause the fibers to clump together, especially if the bear is machine washed or agitated too much. The stuffing inside can also shift or become compressed, leading to a lumpy or flat appearance. This is natural and reversible, but it requires gentle post-wash care.
Understanding the materials helps: the outer plush is typically a soft, short-pile fabric that can mat when wet. The inner stuffing is designed to hold shape but can lose loft if not dried properly. For example, a bear like the GUND Forever Friends Promise: Toothpick Bear uses dense stuffing for a firm yet huggable feel, while the Ripple Toothpick Bear, 15 in has a slightly different texture that may need extra attention. Knowing your bear's construction helps you choose the best restoration method.
- Always check the care tag before washing—most GUND bears are surface washable only.
- Avoid wringing or twisting the wet plush; this permanently damages fibers.
Step 1: Gently Reshape While Damp
Immediately after washing, do not toss your bear into the dryer without preparation. First, gently press out excess water using a clean towel. Lay the bear on a flat surface and use your hands to reshape its body, limbs, and head. Gently pull and pat the plush to restore its original silhouette. For bears with unique features like the Ripple Toothpick Bear, 15 in, pay extra attention to the ears and tail to ensure they dry in the correct position.
If the stuffing feels lumpy, you can carefully massage the bear to redistribute the filling. Work from the center outward, smoothing any clumps. This step is crucial for bears with intricate stitching or appendages, such as the GUND Forever Friends Promise: Toothpick Bear, which has a distinct paw shape. Taking five minutes to reshape now will save you hours of frustration later.
- Use a dry towel to blot, not rub, the wet plush.
- Reshape the bear on a flat surface away from direct sunlight.
Step 2: Air Dry or Low Heat Dryer Fluffing
The safest drying method is air drying in a well-ventilated area. Place the reshaped bear on a drying rack or clean towel, and turn it occasionally to ensure even drying. This can take 24-48 hours, but it preserves the fibers best. If you're short on time, you can use a dryer on the lowest heat setting—never high heat, as it can melt synthetic fibers or shrink the stuffing.
For dryer use, add a few clean, dry towels to help absorb moisture and reduce tumbling impact. Run the dryer in 15-minute increments, checking the bear's fluffiness between cycles. A bear like the Ripple Toothpick Bear, 15 in, with its slightly longer pile, benefits from a brief dryer session followed by air drying. The GUND Forever Friends Promise: Toothpick Bear, being more traditional, may need extra towel-drying to avoid over-fluffing.
- Never use high heat—low heat or no heat is best.
- Add dryer balls or tennis balls wrapped in socks to help fluff the stuffing.
Step 3: Hand Fluffing and Brushing
Once the bear is completely dry, the real fluffing begins. Use your fingers to gently separate any matted fibers by rubbing the plush in small circles. This mimics the natural movement that restores loft. For stubborn mats, a soft-bristled brush (like a baby hairbrush or a pet slicker brush with rounded tips) can work wonders. Brush in the direction of the nap to avoid pulling fibers.
Start with the face and work outward. For bears with textured fur, like the Ripple Toothpick Bear, 15 in, a light brushing can enhance the ripple effect without damaging the fabric. The GUND Forever Friends Promise: Toothpick Bear, with its smooth short pile, responds well to gentle hand fluffing alone. Be patient—this step can take 10-15 minutes but yields a noticeably softer, fuller bear.
- Use a brush specifically designed for plush toys or a clean, soft toothbrush.
- Fluff in a well-lit area to see any remaining flat spots.
Step 4: Final Fluffing and Storage Tips
After brushing, give your bear a final shake or gentle toss to redistribute the stuffing. Hold it by the back and shake it a few times, then set it down to settle. If the bear still feels flat in certain areas, you can add a small amount of new polyester stuffing through an existing seam (if you're comfortable with minor repairs) or simply repeat the fluffing process.
To maintain fluffiness long-term, store your GUND bear in a clean, dry place away from direct sunlight and humidity. Avoid stacking heavy items on top of it. Regularly fluff the bear by hand every few weeks, especially if it's a display piece. For collectors, the GUND Forever Friends Promise: Toothpick Bear and Ripple Toothpick Bear, 15 in are both designed to hold their shape with minimal care, but a little attention goes a long way.
- Store in a breathable fabric bag or on a shelf, not in plastic.
- Avoid vacuum sealing—it permanently compresses the stuffing.
Restoring fluffiness to your GUND bear after washing is simple with the right steps: reshape while damp, dry gently, hand fluff and brush, then store properly. Whether you're caring for a classic companion like the GUND Forever Friends Promise: Toothpick Bear or a modern favorite like the Ripple Toothpick Bear, 15 in, these techniques will keep your plush looking and feeling its best. For more care tips and to explore our full collection of huggable bears, visit our GUND Forever Friends Promise: Toothpick Bear product page today.



