How to Store GUND Plush Toys to Keep Them Like New: Expert Tips for Plush Preservation
By GUND: Official Home of Huggable Teddy Bears & Stuffed Toys Since 1898 | Published: 2026-07-23
Category: Tips & Care
Learn the best ways to store GUND plush toys so they stay soft, clean, and huggable for years. From cleaning to display, these tips help preserve your favorite stuffed animals.
Your GUND plush toys are more than just stuffed animals—they’re cherished companions, collectibles, and sometimes even heirlooms. Whether you own a classic teddy bear, a playful puppy, or a whimsical character from the Cozys collection, proper storage is key to keeping them looking and feeling like new. Without the right care, plush toys can collect dust, lose their shape, or develop odors over time.
In this guide, we’ll walk you through the best practices for storing GUND plush toys, from cleaning before storage to choosing the right containers and display methods. By following these simple tips, you can preserve the softness, color, and charm of your favorite plush for years to come.
Why Proper Storage Matters for Your GUND Plush Toys
GUND plush toys are crafted from high-quality materials that are designed to last, but even the best fabrics need a little TLC. Dust, moisture, and sunlight can cause fading, matting, or even mold growth over time. Storing your plush incorrectly—like tossing them into a bin without protection or leaving them on a shelf in direct sun—shortens their lifespan and diminishes their huggable appeal.
Whether you’re storing seasonal plush like the Pumpkin Pie Toothpick Bear, 15 in, or everyday favorites like the Philbin, Beige, 18 in, thoughtful storage helps maintain their shape and softness. A little effort now means your plush will be ready for cuddles or display whenever you want them.

- Prevents dust buildup and allergens from settling into the fabric
- Protects against fading caused by UV rays and harsh indoor lighting
- Reduces the risk of mold or mildew in humid environments
Step 1: Clean Your Plush Before Storing
Before you tuck your GUND plush away, always give it a gentle clean. Dirt, oils from hands, and everyday grime can attract pests or cause discoloration during long-term storage. For most GUND plush, spot cleaning with a mild detergent and a damp cloth works well. If the toy is machine-washable, follow the care label instructions carefully—use a gentle cycle and cold water, then air dry completely.
For delicate or collectible items like the Oh So Snuggly Winnie the Pooh, 12.5 in, avoid machine washing and stick to surface cleaning. Make sure the plush is 100% dry before storing, as any trapped moisture can lead to unpleasant smells or mold growth.
- Use a soft brush or lint roller to remove surface dust and pet hair
- For stubborn stains, try a gentle fabric cleaner and a white cloth
- Always air dry plush thoroughly—never store damp toys
Step 2: Choose the Right Storage Environment
Where you store your GUND plush matters just as much as how you clean them. Avoid basements, attics, or garages where temperature and humidity fluctuate wildly. Instead, opt for a climate-controlled closet, a bedroom shelf, or under-bed storage bins. Keep plush away from direct sunlight, which can fade colors over time, and away from vents or radiators that can dry out fabrics.
If you live in a humid climate, consider adding silica gel packets or cedar blocks to your storage containers to absorb excess moisture and deter moths. For long-term storage, use breathable fabric bins or acid-free boxes rather than plastic bags, which can trap moisture and cause yellowing.
- Store plush in a cool, dry, and dark place for best results
- Avoid plastic bags—use cotton or muslin bags for individual toys
- Rotate displayed plush every few months to prevent uneven fading
Step 3: Use Proper Containers and Techniques
Not all storage methods are created equal. For a collection of small to medium plush like the Cozys Collection Thumper, 10 in or the 7 in Littles: Philbin, clear plastic bins with lids work well because they keep dust out while letting you see what’s inside. For larger plush, consider stacking them carefully in a dedicated shelf or using vacuum-sealed bags only if you’re sure they won’t be crushed for extended periods—vacuum packing can flatten stuffing permanently.
If you’re storing plush for display rotation, consider using individual dust covers or even clean pillowcases for each toy. This prevents colors from transferring between toys and keeps fur from snagging. Always label bins or bags so you know which plush is inside without having to open everything.
- Use acid-free tissue paper to help plush retain their shape inside bins
- For extra protection, place a layer of bubble wrap at the bottom of the bin
- Never stack heavy items on top of plush toys, as this can deform them
Step 4: Maintain Your Stored Plush Over Time
Even when your GUND plush are safely stored, they still need occasional attention. Every few months, take them out, give them a gentle shake or fluff, and check for any signs of pests, moisture, or wear. This is also a great time to rotate your display—bring out a plush you haven’t seen in a while, like the Nayla Cockapoo, 10.5 in, and let it enjoy some fresh air.
If you notice any musty smells, air the plush out in a well-ventilated room for a day. A quick tumble in the dryer on a no-heat setting with a dryer sheet can also refresh the fabric. Regular maintenance ensures that when you’re ready to cuddle or display your plush again, they’ll look and feel as wonderful as the day you brought them home.
- Inspect stored plush every 3–4 months for any issues
- Fluff and reshape toys after long-term storage to restore their form
- Keep a small stash of silica gel packs in storage bins to control humidity
Storing your GUND plush toys properly doesn’t have to be complicated, but it does require a little care and attention. By cleaning them first, choosing the right environment, using proper containers, and checking on them regularly, you can keep your favorite plush looking and feeling like new for years. Whether you’re preserving a beloved bear or a playful puppy, these tips will help you protect your collection. Ready to give your plush the care they deserve? Explore the Cozys Collection Thumper, 10 in—a perfect example of GUND’s softness and quality—and start your storage routine today.



